Monthly Archives: January 2016

Upusual Staff Performance. Your Unique Selling Point, Of Course!

We hear about it so often. Don’t take care of the customers, take care of your employees. Then your employees will take care of the customers. In similar light, Richard Branson has been credited with saying “Don’t build the business. Build staff who will then build the business” or words to that effect. Check that […]

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A Continuum Or A Thermocline? Both!

Somebody shared this on Marketing Weekly. I was intrigued and watched the whole video. Yes, all 55 minutes of it. Twice. Mark Ritson does make a lot of sense. With our Hellenistic mindset, we have again divided digital marketing from “traditional” marketing and so on. “TV and radio are dead” and similar catchphrases are trumpeted […]

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You Should Be Here! It Will Be Great! No, It Won’t. Until YOU Are!

I am fed up with people selling fantasies to everyone on their contact list. Exasperated by declarations of “It Will Be Great!” with no definite, organic steps in the right direction. Signs like “You Should Be Here!” make me shake my head at the foolishness of exploiting others. I’ve never read that classic called “The […]

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A “Neuromyth” I had suspected for some time

An article on Quartz, “The concept of different “learning styles” is one of the greatest neuroscience myths“, posted on 03 Jan 2016 by Olivia Goldhill, presented the assertion by Paul Howard-Jones, professor of neuroscience and education at Bristol University, that some of what is accepted as neuroscience are actually “neuromyths.” One such neuromyth is that of […]

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I Have a Dream, of Wealth to Bring

What is your dream? I’m assuming you do have a dream, of course. If you don’t, you might need to come and see me sometime. I said “dream” instead of “dreams” because there is one thing we all want in life, and it is manifest in many and different dreams. That one thing is referred to […]

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