In Cold Blood? We have a great penchant for putting the cart before the horse. The movers and shakers of this world need to recognize that we have to turn the world right side up, not upside down! Buyers and sellers need to understand that we have a great need to buy and sell in […]
Specific is terrific? Of course it is! But only when you know specifically what to be specific in!
We are all encouraged to tell stories. Which is a good thing, for not many are adept at the telling, and it is a skill that comes in very useful indeed. Stories are a very good way of enhancing the messages we continuously radiate. There is, however, the flip side. And the flip side is […]
Imagine two pairs of great-looking leather shoes. The first pair are of high quality and not branded. The second pair are not-as-high-quality but branded. All other things being equal, which pair would you be inclined to buy? If all other things are not equal, what would be the one factor that would influence you either […]
What is your USP (Unique Selling Proposition)? Heard that before? So what if you’re an employee – heard that before? I’ve always had this nagging thought at the back of my mind that if 6.5 billion people are unique, then who is? Besides, why do you want to be unique when you already are? Remember that […]
You must be logged in to post a comment.