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Tag Archives: over-deliver

Under-promise and over-deliver? What is that?

I used to sell for a couple of retail investment establishments, and I was always told to “under-promise and over-deliver”. That sounded logical at the time, but in hindsight, seems a little self-defeating. Firstly, I couldn’t promise whatever the company didn’t promise, and I certainly wasn’t in any position to deliver anything, since the investment […]

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