{"id":8128,"date":"2016-09-19T19:05:01","date_gmt":"2016-09-19T11:05:01","guid":{"rendered":"https:\/\/elijahconsulting.com\/?page_id=8128"},"modified":"2021-05-19T23:24:41","modified_gmt":"2021-05-19T15:24:41","slug":"brick-brick-david-c-robertson","status":"publish","type":"page","link":"https:\/\/elijahconsulting.com\/brick-brick-david-c-robertson\/","title":{"rendered":"Brick by Brick. David C. Robertson"},"content":{"rendered":"

Brick by Brick<\/span><\/strong><\/h1>\n

The world is full of people scrambling frantically to get out of imaginary boxes so that they can pursue the maxim \u201cThink out of the Box.\u201d In studying how LEGO rewrote the rules of innovation and conquered the global toy industry, David C. Robertson shows us how Innovation doesn\u2019t just exist \u201coutside the box.\u201d In this bandwagon-crazy world, we would probably do well to innovate \u201cinside the box\u201d first.<\/span><\/p>\n

LEGO began in a failed carpenter\u2019s workshop. It began in the land which has given us the Viking, the Butter Cookie and the Great Dane. Many will also know it as the \u201cOuch! You\u2019re supposed to have put away ALL your toys!!!\u201d brick. David tells the story of initial successes, wild innovations that seemed to propel LEGO to top-of-market, and grim years of near-death of the brand. The book finishes with how LEGO has continued to grow in innovativeness while remaining true to its core values. I hope it is a continuing story, and I don\u2019t think I\u2019m alone hoping it is.<\/span><\/p>\n

My Thoughts<\/strong><\/span><\/h1>\n

There was only one recurrent theme that came to my mind \u2013 \u201cKeep growing, keep strengthening, keep exploring.\u201d During the Plougmann era, what was pursued was \u201cWhat kids want.\u201d What seemed right initially turned out to be disastrous for LEGO as a whole. It is so ironic that we are always told to \u201cGive him what he wants. He\u2019ll geek\u201d, isn\u2019t it? No, we should not be giving him what he wants. We should be giving him what he needs. It always pays off in the long run. He\u2019ll find ways to get what he wants anyway, with or without your help. But if you don\u2019t constantly help him to identify his needs, he might never realize what they are!<\/span><\/p>\n

Conclusion<\/span><\/strong><\/h1>\n

Very well written, detailed book. Do get your hands, your eyes and your mind on it!<\/span><\/p>\n

Download the pdf<\/strong><\/a><\/span>.<\/span><\/p>\n

\"brickbybrick-3dleft1\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Brick by Brick The world is full of people scrambling frantically to get out of imaginary boxes so that they can pursue the maxim \u201cThink out of the Box.\u201d In studying how LEGO rewrote the rules of innovation and conquered the global toy industry, David C. Robertson shows us how Innovation doesn\u2019t just exist \u201coutside […]<\/p>\n","protected":false},"author":2,"featured_media":8126,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"jetpack_post_was_ever_published":false,"footnotes":""},"categories":[553],"tags":[],"jetpack_shortlink":"https:\/\/wp.me\/P2EiEv-276","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/elijahconsulting.com\/wp-json\/wp\/v2\/pages\/8128"}],"collection":[{"href":"https:\/\/elijahconsulting.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/elijahconsulting.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/elijahconsulting.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/elijahconsulting.com\/wp-json\/wp\/v2\/comments?post=8128"}],"version-history":[{"count":4,"href":"https:\/\/elijahconsulting.com\/wp-json\/wp\/v2\/pages\/8128\/revisions"}],"predecessor-version":[{"id":8518,"href":"https:\/\/elijahconsulting.com\/wp-json\/wp\/v2\/pages\/8128\/revisions\/8518"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elijahconsulting.com\/wp-json\/wp\/v2\/media\/8126"}],"wp:attachment":[{"href":"https:\/\/elijahconsulting.com\/wp-json\/wp\/v2\/media?parent=8128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elijahconsulting.com\/wp-json\/wp\/v2\/categories?post=8128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elijahconsulting.com\/wp-json\/wp\/v2\/tags?post=8128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}