<\/a><\/span><\/p>\nSo, loyalty, like many other qualities, depends not only on the existence of a mutually-beneficial relationship, but on the degree of benevolence extended by each entity to the other. The Character First! definition of Loyalty is “Using difficult times to demonstrate my commitment to those I serve<\/strong>“. If there is a relationship of mutual service, there will also be a heightened degree of loyalty both ways. The provider of goods and services has the benefit of the consumer always at the forefront and the consumer would constantly be giving suggestions for improvement that are beneficial for both.<\/span><\/p>\nIf you are a provider of goods and services, it would bide you well to take heed. Ignore developing the quality of genuine loyalty at your peril. No amount of so-called “marketing” or “branding” will ever replace the one vital attribute of giving value. Marketing and branding are very important, of course, but fall flat without genuine loyalty. If you are a business leader, are your people loyal to you? How can you enhance their degree of loyalty? First step – demonstrate loyalty yourself! Go with that for a start!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Like mercy, the quality of loyalty is not strained. That means it cannot be forced out of anyone. Loyalty is always based on mutually-beneficial relationships, actual or perceived. Not only that, loyalty is an attitude of desiring the good of the person or entity that one is loyal to. Even symbiotic relationships do not necessarily […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[5,6,451,13,429],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2EiEv-rY","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/elijahconsulting.com\/wp-json\/wp\/v2\/posts\/1734"}],"collection":[{"href":"https:\/\/elijahconsulting.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elijahconsulting.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elijahconsulting.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/elijahconsulting.com\/wp-json\/wp\/v2\/comments?post=1734"}],"version-history":[{"count":7,"href":"https:\/\/elijahconsulting.com\/wp-json\/wp\/v2\/posts\/1734\/revisions"}],"predecessor-version":[{"id":9695,"href":"https:\/\/elijahconsulting.com\/wp-json\/wp\/v2\/posts\/1734\/revisions\/9695"}],"wp:attachment":[{"href":"https:\/\/elijahconsulting.com\/wp-json\/wp\/v2\/media?parent=1734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elijahconsulting.com\/wp-json\/wp\/v2\/categories?post=1734"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elijahconsulting.com\/wp-json\/wp\/v2\/tags?post=1734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}