It is often quoted that people won’t remember the words you said, but they always remember how they felt instead. Concepts like the Platinum Rule have become common knowledge, and we strive to give each other “memorable experiences.” At least, we strive to do that for our customers and clients.
We all ought to continue doing that, of course. As we make others feel good, let us also ask ourselves why. Why do we want to make others feel good? Is it merely because we value their business as clients? Is it for that alone that we engage in meaningful conversations, getting to know them even in terms of their personal lives and other interests?
Or is our primary purpose to inspire them to greatness, make them grow beyond themselves, perhaps to the extent that they start doing the same things for others?