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Tag Archives: value

A Growth Essential: Value-Based Business.

I have been saying that if your business does not deliver genuine value to all stakeholders, then you have no business being in business. If you find that you have a great need to implement some sort of Corporate Social Responsibility (CSR) or Corporate Responsibility (CR) policy, then the very nature of your business should […]

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Tell Me What You Want, What You Really, Really, Want…

So, what do you want? I always wish more sellers and marketers would ask this question more sincerely of their buyers. I look around me and I see so many placebos being offered. Worse still, they are being wolfed down with great relish. Caveat Emptor – let the buyer beware! Some so-called marketing gurus actually […]

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